![]() ![]() One of the most prominent is Getty Images. As a result, there are several major players in the stock photo game. Just be prepared for the possibility that “your” image might be on some other sites! Where can I find stock images?īecause images have such a big impact on a company’s success, storing and selling stock images has become big business. If, however, it’s just another image in a blog post, and it’s not hugely important to you, you will be able to save a lot of money by getting a royalty-free image. If this image is going to be prominently displayed on your website - if it’s something you want people to associate with your brand - then you’re better off getting a rights-managed image. Which route you should choose will depend largely on what you need the photo for. You have to pay a separate fee each time you use it, however, and your ability to use it will be restricted. Rights-managed gives you exclusive rights to the image, so you don’t have to worry about seeing your beautiful picture on your competitor’s blog. ![]() Royalty-free basically means you can pay a one-time fee and use it as many times as you want - but other people can use it, too. So why is there more legal jargon to contend with? It all comes down to how you want to use the image. You see a stock image you like, you pay for it, and then you use it however you want. That’s why you need to know the difference between… Royalty-free and rights-managed photos Of course, even if you decide you’re going to pay for a photo, it can still be confusing as to how you can legally use it. Searching a stock photo database will turn up hundreds of results for almost any search term, while looking for free alternatives will often bring nothing but frustration. It can also save you massive amounts of time, especially if you need an image of something specific. This can mean your blog gets the absolute perfect picture, as opposed to an image that seems almost random. ![]() You’ll find you have a much larger selection to choose from, including some truly outstanding images. Paying for stock images also has other advantages: You’ve tracked down the real owner, and you’ve discovered a way to pay them what they’re owed - and you should do it. This is especially true if you know where a photo you want to use comes from. Or, to put it more bluntly: you already know when you need to pay, and you know you’re pulling a fast one when you try to get a photo for free unless you are very carefully following the rules for photos in the public domain. You should pay to use any copyrighted image on your site. With that in mind, here is the smart guide to using stock photos. It doesn’t have to be, though, if you’re smart about it. Now, I know what you’re thinking - that sounds expensive. The short answer is: you’re going to need to pay for at least some of your photos. So what are bloggers to do? Play blogger roulette with great stock images, or forego imagery all together and watch as their sites fall behind the competition? ![]()
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